Archive for the ‘Brand Building’ Category
February 10, 2012
Competition is nothing new in the marketing industry. It always happens and is happening. Now, the top brands are on the edge of this competition- Google and Apple. Both compete well, out beating one another with something new and always better. Now, Google is thought to be developing a home entertainment system to stream music wirelessly, further escalating its rivalry with Apple.
The Android music system is reported to be the first hardware that Google will design and market under its own name. Google’s range of smartphones, tablets and televisions are currently built by other companies but run on Android software. While the things are like this for manufacturers, it is no surprise why even large marketing companies like Appco Group Indonesia have some competitors always. Read the rest of this entry ?
Posted in Brand Building, Business Management | Tagged Appco Group Indonesia, branding, direct marketing | Leave a Comment »
February 1, 2012
“Consumers recognise a brand pretty soon if they are familiar with it”. This is not my opinion, but an opinion from ARM’S CEO, Warren East. He was responding to analysts in the wake of ARM’s solid earnings report.
It was a query an analyst made about, why consumers buy Windows 8 tablets when Android tablet sales have been “disappointing,”? And, East cited Microsoft’s brand recognition among consumers. He said, “Consumers are familiar with Microsoft and very familiar with Windows and they’re less familiar with an Android environment. Microsoft has an awareness advantage with consumers that the Android folks didn’t have. And, it’s up to Microsoft how well they’re going to exploit that advantage.” East thinks that is the fundamental difference. It is the same with every brand. And, marketing companies like Web Listings Inc., are recognised by consumers with their familiarity. Read the rest of this entry ?
Posted in Brand Building, brand experience | Tagged brand, consumer, direct marketing, Web Listings Inc. | Leave a Comment »
January 20, 2012
The tech-savvy marketers are maximising the impact of closed events by employing digital tools to give the wider public access to related content, while maintaining exclusivity.
Whether it’s letting a select group of fans behind a red velvet rope or creating a virtual world open to all of a brand’s aficionados, marketers like Clover Advertising are amplifying their events through a combination of exclusive experiences and open-to-all web content. Read the rest of this entry ?
Posted in Brand Building, brand experience, Business Management, communication, Customer Service, Direct Marketing, Marketing Strategy, Marketing Tactics | Tagged brand, Brand experience, Brand Image, Clover Advertising, consumer, Customer Loyalty | Leave a Comment »
December 19, 2011
If customers continue to buy specific product brands (paying premium rate), even when other competing brands are available, then, we know – they are loyal customers…
The repeated buying behavior of a customer shows – they are satisfied/contented; ‘customer satisfaction’ is important in business, and companies that have it as their primary goal, and continue till they have achieved it, always come out WINNERS. And, marketing specialists like the Appco Group and many others know that to win a customer battle, a brand definitely needs to be more than just ‘different’, to stand out in competitive market. Read the rest of this entry ?
Posted in Brand Building, brand experience | Tagged Brand Awareness, Brand building, Brand Image, Brand Management, Brand Marketing, Brand Strategy, Customer Experience Management | Leave a Comment »
December 14, 2011
Without good user experience your Direct Marketing brand means nothing. So what’s brand? Its most basic definition is- “the sum of the experiences that a person has with a company or oraganisation.” User experience is a result-a goal. Now, make a quick thinking of all the activities that you enjoy on a regular basis. What did you think of? Enjoying a night with friends… Relaxing… The morning coffee…? You don’t have to think hard to realise that humans are wired to enjoy the simple and easy.
However there are chances that people may confuse simple with basic. They are not the same. Simplification should equate to clarity not lack of usefulness. We do enjoy simple things, but we also seek out function and productivity. So, as a direct marketer what you can do is aim to boil down a task to the most straightforward and least confusing method. As in direct marketing there are many approaches to get to your customer in the most direct way you desire and a few companies like Sirius Star Marketing are trying to set trends in the direct marketing scenario. Read the rest of this entry ?
Posted in Brand Building, Business Management, Direct Marketing | Tagged brand experiences, customer experience, direct marketing, Sirius Star Marketing | Leave a Comment »
December 9, 2011
Many brand oriented companies partner with voucher code sites to run their vouchers, and UK itself has got more than 200 such sites. The voucher and group-buying discount market is already hugely competitive, with little or no barrier to entry. It’s foolishness for a consumer to use the internet to buy goods without first visiting one of the many online voucher code portals to secure an immediate discount.
Many high brand companies partner with the voucher sites like LivingSocial and Groupon. The company giants like Facebook, Google and even Yellow Pages have legitimate reason to move into Voucher Code Sites, because the retail coupon market is worth £30bn a year in the UK. So are like many direct marketing companies like Enza Marketing Review, who partner with Voucher Code Sites. Read the rest of this entry ?
Posted in Brand Building, Business Management, Marketing Strategy, Marketing Tactics | Tagged branding, brands, consumers, Enza Marketing, Vouche code sites, vouchers | Leave a Comment »
October 18, 2011
If we analyze the industrial market, we would realize that every business unit is recognized with a brand name, or say they have their own brand identity and logo; brand-conscious consumers usually prefer and go for any specific company brand name they have heard the most, which is a huge hit in the market.
To position a product by brand is important, and companies leave no stones unturned to apply marketing techniques in managing their product in any specific marketplace. If business units trust Sirius Marketing for direct marketing and brand awareness campaigns, then it should not bring in any surprise, as branding is something people recognize any product with. Read the rest of this entry ?
Posted in Brand Building, Marketing Strategy, Marketing Tactics | Tagged Brand Reputation Management, Direct Marketing Campaigns, Direct Response Marketing, Product and Brand Management | Leave a Comment »
July 28, 2011
With the economic down turn still failing to fade away and as the consumers migrate to less expensive options leaving their brand loyalties behind, the companies have devised aggressive marketing, discounts and offers to retain their clientele. Food and beverage companies have come up with frugal options and smaller packs to cater to the changing needs of the customers who look for more value for their money. The higher unemployment rates and the decline of the stock markets and housing values have forced the customers to set out on belt tightening measures to increase their savings.
When the economy turns around in future, consumer confidence may increase leading to an increase in the level of spending. However, many companies feel that these might not return to the past levels of spending. To cater to this new set of shoppers, the businesses will be bringing out a series of low cost and economic range of products, which are likely to get more buyers.
Posted in Brand Building, Marketing Strategy, Marketing Tactics | Tagged economic downturn, low cost, marketing tactics, shopping | Leave a Comment »
May 25, 2011
Gone are the days when a big sales team mattered the most . These days Sales managers opine that hiring more than needed will only wastes time and money. People are hired for their talent and not behavior to make sure that they have the right set of people in their team. The most successful sales personnel out of the field are also often promoted to higher posts to capitalise on their experience and market knowledge. The performance of the sales team is measured in terms of their success in implementing accountability guidelines.
Many businesses have gone out of business are are badly hit by the recession. To come back to the game the companies will need sales leaders who will be capable of developing programs that meet the current organizational needs. Studies have shown that a structured orientation program will go a long way in employee retention and boosting their morale compared to those who did not go through the same program.
Building a goodwill and online reputation is important in winning the customer’s trust. More focus is being laid on creating customer centric relationships where thrust is given on on value and benefits. The World wide web provides a plethora of information on vendors so it is very important that the selling professional put into practice knowledge management systems that provide techniques to aid clients including improvement of competitive position and enhancing productivity among others. The sales trends are being largely influenced by the social media like twitter, where people discuss openly the sales trends and the most popular options from a buyer’s point of view.
Posted in Brand Building, online reputation management, reputation management | Tagged digital environment, facebook, marketing communication, marketing strategy, marketing tactics, social medias, twitter | Leave a Comment »
February 23, 2011
Customers experience the brand through various ways such as products, packaging, Price, marketing, sales personal etc. Each of these things molds the customers impression of the brand.
If the brand is the promise you make, then the customer experience is the fulfillment of that promise. Customer experience is not left to chance. An entrepreneur should actively design and control his brand in a manner that enhances his brand image. He must consistently keep in check with the promises he make across every customers experience or he can risk his brand.
A brand cannot offer all things to all people. No one brand is going to appeal all of your customers. Brand identity is dependent on many factors such as pricing, distribution, quality, presence, awareness, reputation, image, benefits, positioning salience, preference, share of market and customer commitment.
So your Brand exists in one thing that is, “Name“!
Posted in Brand Building | Tagged brand, Brand building, Brand identity | Leave a Comment »
