cdsnet Business Solutions Online | Reputation Management

“Consumers recognise a brand pretty soon if they are familiar with it”. This is not my opinion, but an opinion from ARM’S CEO, Warren East. He was responding to analysts in the wake of ARM’s solid earnings report.

It was a query an analyst made about, why consumers buy Windows 8 tablets when Android tablet sales have been “disappointing,”? And, East cited Microsoft’s brand recognition among consumers. He said, “Consumers are familiar with Microsoft and very familiar with Windows and they’re less familiar with an Android environment. Microsoft has an awareness advantage with consumers that the Android folks didn’t have. And, it’s up to Microsoft how well they’re going to exploit that advantage.” East thinks that is the fundamental difference. It is the same with every brand. And, marketing companies like Web Listings Inc., are recognised by consumers with their familiarity.   Read the rest of this entry ?