Archive for the ‘Marketing Strategy’ Category
March 5, 2012
Google has started to combine data from across all of its products from this month (March 2012) onwards. The product data includes search, video-sharing platform YouTube and social network Google+, which will help Google to create a detailed profile of people’s interests.
One of my friends Stanley, who is working for Web Technologies Inc., told me that “as a result of the privacy implementations the search giant is confident that it will be able to tailor advertising more effectively to users’ interests.” Read the rest of this entry ?
Posted in Brand Building, Business Management, Marketing Strategy, Privacy Concerns, user experience | Tagged Google, user, Web Technologies Inc. | Leave a Comment »
February 16, 2012
Domino’s counts the year 2011 as “the year of the app” and is in the opinion that their low-cost digital initiatives and “innovative” marketing helped boost sales and profits during the year.
Group revenue increased 11% to £210m in the year to 25 December 2011, driven by online sales, which increased by 43% to £183.1m and regularly account for half of all the pizza chain’s daily sales. Mobile sales accounted for 14% of all Domino’s online sales in the final quarter of the year following the introduction of iPhone, iPad and Android apps. After going through the statistics they put forward, my friend who is working with Blackcode Advertising said, ” I was a frequent mobile purchaser for their pizzas.” Read the rest of this entry ?
Posted in brand experience, Direct Marketing, Marketing Strategy, Marketing Tactics | Tagged Blackcode Advertising, brand, customer, sales | Leave a Comment »
January 20, 2012
The tech-savvy marketers are maximising the impact of closed events by employing digital tools to give the wider public access to related content, while maintaining exclusivity.
Whether it’s letting a select group of fans behind a red velvet rope or creating a virtual world open to all of a brand’s aficionados, marketers like Clover Advertising are amplifying their events through a combination of exclusive experiences and open-to-all web content. Read the rest of this entry ?
Posted in Brand Building, brand experience, Business Management, communication, Customer Service, Direct Marketing, Marketing Strategy, Marketing Tactics | Tagged brand, Brand experience, Brand Image, Clover Advertising, consumer, Customer Loyalty | Leave a Comment »
January 12, 2012
The world of social media is very easy and at the same time very dangerous for brands and businesses to handle. Because it is a space where the world unites to watch what’s happening around.
Now, it has come that social searches (or in other words social reach) are more popular than giant search engines like yahoo, Google etc. So, the brands and businesses like Sirius Star Marketing have turned their attention towards these social searches to have a better reach for their products and services. Read the rest of this entry ?
Posted in Business Management, Business Solutions Online, Direct Marketing, Marketing Strategy | Tagged facebook, Google, Sirius Star Marketing, social media, social reach | Leave a Comment »
January 3, 2012
This holiday season seems to have created an upheaval for marketers. There was a sharp increase in online sales through mobile technology in particular. Thanks to a combination of increasingly savvy and mobile-focused consumers.
Few brands have had an impressive m-commerce during this year’s Black Friday/Cyber Monday. Just as it was during last year, this year also proved the significance of e-commerce, but with a breathtaking increase through m-commerce. Many direct marketing companies like Redwoods Advance, who have online marketing, had this beneficial experience. Read the rest of this entry ?
Posted in Business Management, Direct Marketing, Marketing Strategy | Tagged Direct Marketing Companies, e-commerce, m-commerce, Redwoods Advance | Leave a Comment »
December 9, 2011
Many brand oriented companies partner with voucher code sites to run their vouchers, and UK itself has got more than 200 such sites. The voucher and group-buying discount market is already hugely competitive, with little or no barrier to entry. It’s foolishness for a consumer to use the internet to buy goods without first visiting one of the many online voucher code portals to secure an immediate discount.
Many high brand companies partner with the voucher sites like LivingSocial and Groupon. The company giants like Facebook, Google and even Yellow Pages have legitimate reason to move into Voucher Code Sites, because the retail coupon market is worth £30bn a year in the UK. So are like many direct marketing companies like Enza Marketing Review, who partner with Voucher Code Sites. Read the rest of this entry ?
Posted in Brand Building, Business Management, Marketing Strategy, Marketing Tactics | Tagged branding, brands, consumers, Enza Marketing, Vouche code sites, vouchers | Leave a Comment »
November 22, 2011
The change in economy always shows up in buying behavior of consumers – so if the economy is good consumers will buy more, and if it is bad – their shopping tendency would show a corresponding dip.
Nowadays, due to better standards of living, and knowledge about different products/companies – consumers tend to think TWICE, before they decide to make a purchase. And, it is no longer easy to woo a customer, like before…, as it now takes smart ideas from companies like Blackcode Advertising that adds creativity to their campaigns. Read the rest of this entry ?
Posted in Business Management, Marketing Strategy, Marketing Tactics | Tagged Aggressive Marketing, Buying Behavior of Consumers, Consumer Choices, Product Decision Making | Leave a Comment »
October 18, 2011
If we analyze the industrial market, we would realize that every business unit is recognized with a brand name, or say they have their own brand identity and logo; brand-conscious consumers usually prefer and go for any specific company brand name they have heard the most, which is a huge hit in the market.
To position a product by brand is important, and companies leave no stones unturned to apply marketing techniques in managing their product in any specific marketplace. If business units trust Sirius Star Marketing for direct marketing and brand awareness campaigns, then it should not bring in any surprise, as branding is something people recognize any product with. Read the rest of this entry ?
Posted in Brand Building, Marketing Strategy, Marketing Tactics | Tagged Brand Reputation Management, Direct Marketing Campaigns, Direct Response Marketing, Product and Brand Management | Leave a Comment »
July 28, 2011
With the economic down turn still failing to fade away and as the consumers migrate to less expensive options leaving their brand loyalties behind, the companies have devised aggressive marketing, discounts and offers to retain their clientele. Food and beverage companies have come up with frugal options and smaller packs to cater to the changing needs of the customers who look for more value for their money. The higher unemployment rates and the decline of the stock markets and housing values have forced the customers to set out on belt tightening measures to increase their savings.
When the economy turns around in future, consumer confidence may increase leading to an increase in the level of spending. However, many companies feel that these might not return to the past levels of spending. To cater to this new set of shoppers, the businesses will be bringing out a series of low cost and economic range of products, which are likely to get more buyers.
Posted in Brand Building, Marketing Strategy, Marketing Tactics | Tagged economic downturn, low cost, marketing tactics, shopping | Leave a Comment »
