The tech-savvy marketers are maximising the impact of closed events by employing digital tools to give the wider public access to related content, while maintaining exclusivity.
Whether it’s letting a select group of fans behind a red velvet rope or creating a virtual world open to all of a brand’s aficionados, marketers like Clover Advertising are amplifying their events through a combination of exclusive experiences and open-to-all web content. Read the rest of this entry ?
If customers continue to buy specific product brands (paying premium rate), even when other competing brands are available, then, we know – they are loyal customers…
The repeated buying behavior of a customer shows – they are satisfied/contented; ‘customer satisfaction’ is important in business, and companies that have it as their primary goal, and continue till they have achieved it, always come out WINNERS. And, marketing specialists like the Appco Group and many others know that to win a customer battle, a brand definitely needs to be more than just ‘different’, to stand out in competitive market. Read the rest of this entry ?
