Posts Tagged ‘brand’

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“Innovative” Marketing to Help Boost Sales and Profits- says, “Domino’s”!

February 16, 2012

Domino’s counts the year 2011 as “the year of the app” and is in the opinion that their low-cost digital initiatives and “innovative” marketing helped boost sales and profits during the year.

Group revenue increased 11% to £210m in the year to 25 December 2011, driven by online sales, which increased by 43% to £183.1m and regularly account for half of all the pizza chain’s daily sales. Mobile sales accounted for 14% of all Domino’s online sales in the final quarter of the year following the introduction of iPhone, iPad and Android apps. After going through the statistics they put forward, my friend who is working with Blackcode Advertising said, ” I was a frequent mobile purchaser for their pizzas.” Read the rest of this entry ?

Posted in Marketing Strategy, Marketing Tactics, Direct Marketing, brand experience | Tagged , , , | Leave a Comment »

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Consumers Recognition of a Brand

February 1, 2012

“Consumers recognise a brand pretty soon if they are familiar with it”. This is not my opinion, but an opinion from ARM’S CEO, Warren East. He was responding to analysts in the wake of ARM’s solid earnings report.

It was a query an analyst made about, why consumers buy Windows 8 tablets when Android tablet sales have been “disappointing,”? And, East cited Microsoft’s brand recognition among consumers. He said, “Consumers are familiar with Microsoft and very familiar with Windows and they’re less familiar with an Android environment. Microsoft has an awareness advantage with consumers that the Android folks didn’t have. And, it’s up to Microsoft how well they’re going to exploit that advantage.” East thinks that is the fundamental difference. It is the same with every brand. And, marketing companies like Web Listings Inc., are recognised by consumers with their familiarity.   Read the rest of this entry ?

Posted in Brand Building, brand experience | Tagged , , , | Leave a Comment »

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Brands reach out with the Banner “Exclusive”!

January 20, 2012

The tech-savvy marketers are maximising the impact of closed events by employing digital tools to give the wider public access to related content, while maintaining exclusivity.

Whether it’s letting a select group of fans behind a red velvet rope or creating a virtual world open to all of a brand’s aficionados, marketers like Clover Advertising are amplifying their events through a combination of exclusive experiences and open-to-all web content. Read the rest of this entry ?

Posted in Brand Building, brand experience, Business Management, communication, Customer Service, Direct Marketing, Marketing Strategy, Marketing Tactics | Tagged , , , , , | Leave a Comment »

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Building Brand from the Customers Experience View

February 23, 2011

Customers experience the brand through various ways such as products, packaging, Price, marketing, sales personal etc. Each of these things molds the customers impression of the brand.

If the brand is the promise you make, then the customer experience is the fulfillment of that promise. Customer experience is not left to chance. An entrepreneur should actively design and control his brand in a manner that enhances his brand image. He must consistently keep in check with the promises he make across every customers experience or he can risk his brand.

A brand cannot offer all things to all people. No one brand is going to appeal all of your customers.  Brand identity is dependent on many factors such as pricing, distribution, quality, presence, awareness, reputation, image, benefits, positioning salience, preference, share of market and customer commitment.

So your Brand exists in one thing that is, “Name“!

Posted in Brand Building | Tagged , , | Leave a Comment »

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