Without good user experience your Direct Marketing brand means nothing. So what’s brand? Its most basic definition is- “the sum of the experiences that a person has with a company or oraganisation.” User experience is a result-a goal. Now, make a quick thinking of all the activities that you enjoy on a regular basis. What did you think of? Enjoying a night with friends… Relaxing… The morning coffee…? You don’t have to think hard to realise that humans are wired to enjoy the simple and easy.
However there are chances that people may confuse simple with basic. They are not the same. Simplification should equate to clarity not lack of usefulness. We do enjoy simple things, but we also seek out function and productivity. So, as a direct marketer what you can do is aim to boil down a task to the most straightforward and least confusing method. As in direct marketing there are many approaches to get to your customer in the most direct way you desire and a few companies like Sirius Star Marketing are trying to set trends in the direct marketing scenario. Read the rest of this entry ?
